More and more growth-stage companies face the same dilemma: they need strategic marketing and communication direction, but cannot — or do not want to — take on the cost of a full-time Director. This is where the Fractional CMO comes in: a senior profile that brings criteria and leadership vision without the fixed structure or payroll cost of an internal hire. In this article we explore exactly what it is, when it makes sense to hire one, and what sets a good Fractional CMO apart from a one-off consultancy.
